Senior commercial work, sized to the company.

Develop and execute the plan to enter, penetrate, and win a market — not a slide deck that sits on a shelf.

The work starts with the ICP, the motion, and the first ten conversations that matter — then stays close enough to see whether the strategy is actually producing pipeline.

Build and grow deal pipelines with disciplined lead generation and true executive access.

Most early-stage pipeline is a list of hopes. Crucis installs the cadence, the coverage model, and the relationships that turn names into meetings and meetings into forecast.

Carrier, OEM, and enterprise entry across North America, Europe, and Asia.

Global markets have different buyers, cycles, and politics. Those rooms — wireless, device, and platform — have been home for decades. The work is to open them without a local army.

Recruit and vet sales talent. Implement process. Train the team that has to carry it.

Hiring a seller is easy. Hiring the right one, giving them a playbook, and holding a forecast is not. The function is built so it still works after the engagement ends.

Complex relationship and sales contract creation, from term sheet to signature.

Carrier and OEM paper is its own sport. Negotiation comes from the commercial reality of the deal, not from a template the lawyer found last year.

Kickstart, supplement, or stand in for a Sales VP while the company gets built.

The expensive mistake is hiring a full-time VP before the motion is real. Crucis covers the road, the forecast, and the board conversation until the seat is actually justified.